NEW YORK–(COMMERCIAL THREAD) – Baretz + Brunelle announced today that Jeff Berardi, an executive widely regarded as one of the legal industry’s most respected marketing and business development advisors, has joined the firm as a partner after merging his consulting firm, Berardi Consulting LLC, in B + B.
Berardi previously served as Director of Marketing at global law firm K&L Gates, Director of Marketing and Communications at global management consultancy Ankura and, for the past two years, Founder and Director of Berardi Consulting. There he amassed a solid roster of clients from Am Law 100 law firms and other firms in the legal industry including Bryan Cave Leighton Paisner, Lowenstein Sandler and VLP Law Group, whom he will continue to serve at B + B. .
Berardi’s services will provide a perfect complement and gateway to B + B’s growing NewLaw practice, which aims to help legal businesses develop, create and deploy new legal service delivery initiatives, with the ultimate goal of to increase revenue and profitability. With Berardi, Baretz + Brunelle adds the ability to offer additional advisory services focused on growth and profitability to clients of the firm’s world-class legal sector. These services include:
Develop integrated tactics and programs to strengthen existing customer relationships;
Create new revenue opportunities through customer acquisition strategies in established and new markets as well as by exploring / launching new service lines; and
Identify operational efficiencies to prioritize high value-added activities within a department, practice group or administrative function.
In addition to its consulting services, Berardi also offers interactive and personalized training and coaching for associates, partners and senior executives of law firms; organizational design and architecture of marketing / BD functions; and merger integration services for law firms and other growing businesses.
âJeff is one of the most respected legal marketers in our industry. He has built a reputation as a go-to advisor for leading law firm marketing directors, but also for many other law firm executives, as firms continue to mature in their support for marketing and comics in as a critical business function, âsaid Spencer Baretz and Cari Brunelle. , co-founders of Baretz + Brunelle. “It is truly an honor to call him now our partner and to have the ability to offer his expertise to our clients.”
During his 15-year tenure at K&L Gates, Berardi was responsible for managing marketing, business development and sales, and leading a team of over 100 professionals. His successes include personally leading the launch of the K&L Gates brand in 2007, which quickly became one of the top 20 global law firm brands under his supervision. In his role at Ankura, a company recognized as one of the five fastest growing consulting firms in Consulting Magazine, Berardi was responsible for overseeing a global team of marketing professionals who supported the operations of the company. company in its offices around the world.
âB + B is widely regarded as the most sophisticated consulting firm in the legal industry, particularly in the area of ââmarketing and communications,â said Berardi. âWhen our discussions began, I quickly realized that the firm’s platform was a great place to expand my own practice and be even more valuable to B + B’s current roster of world-class legal clients. I too am honored to be here.
A regular speaker at industry conferences, Berardi has been interviewed by various publications, most notably cited in a 2019 book titled “Best Practices in Law Firm Business Development and Marketing” and has contributed to chapters in the “Inside the Minds” series. “published by Thomson Reuters. . In 2011, Berardi was named International Marketing Professional of the Year at the 18th Annual Hildebrandt Institute Marketing Partners Forum, an award for the most innovative marketing professionals. In addition, Berardi has served on the board of Seven Generations for the international non-profit organization City Year and in an advisory capacity for the Legal Marketing Association and the Professional Services Growth Alliance. Berardi received his undergraduate degree from Boston College and his MBA from Simon Business School at the University of Rochester.
About Baretz + Brunelle
Baretz + Brunelle helps companies across the evolving legal market to stand out. We have been named “Best Public Relations Firm in the United States for Law Firms” by the National Law Journal, “Best Public Relations Firm for Law Firms” by the New York Law Journal and the ” Best Crisis Management Firm âby Legal Times.
For over 20 years, we have provided corporate communications, digital marketing and NewLaw services to law firms and related businesses. Our team of marketing and communications professionals, journalists, lawyers and former law firm COOs operate in major US markets, from our headquarters in New York to Los Angeles. For more information, visit www.baretzbrunelle.com.
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