Crowell opens healthcare consultancy to tackle changing industry

  • Washington, DC-based law firm launches Crowell Health Solutions
  • Trio of Crowell lawyers at the head of the subsidiary

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(Reuters) – Crowell & Moring said on Wednesday it was launching a consultancy focused on healthcare innovation as it seeks to work with healthcare and technology companies on commercial issues and policies beyond the provision of legal advice.

A firm representative said Crowell Health Solutions will operate as a subsidiary of the law firm.

Three of Crowell’s Washington, DC-based attorneys will lead the new consulting firm while maintaining their law firm roles. Two are former officials of the US Department of Health and Human Services.

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In recent years, law firms have set up advisory branches or internal divisions intended to complement the law firms’ legal departments, open up new lines of business and engage with different clients in a competitive market. .

Crowell Health Solutions expects to work with clients the law firm already has relationships with and attract new ones, said Jodi Daniel, one of the consultancy’s executives and founding director of the policy office. of the Office of the National Coordinator of Health Information Technology within HHS.

Potential customers include technology companies that are innovating in the healthcare market and traditional healthcare organizations, she said.

Daniel will run the new store alongside Janet Walker, who previously worked as an in-house attorney at the private Ascension Health System, and Troy Barsky, former director of the Centers for Medicare & Medicaid Services’ Technical Payment Policy Division.

Other law firms have also branched out into health care consulting in one form or another, including McDermott, Will & Emery and Manatt, Phelps & Phillips.

Daniel said that instead of serving the entire healthcare market, Crowell’s new unit focuses on areas such as digital health, value-based care and health equity.

While Crowell has been contemplating the venture for several years, the COVID-19 pandemic has “revealed the opportunity for some transformation in healthcare,” Walker said. Health equity is an issue that “has come to the fore,” she said.

The pandemic has also led to increased investment in digital health technologies, as well as government policies and regulations around innovation and health care, Daniel said.

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