Firstup Achieves Record Growth, Appoints New CEO and Board Member


SAN FRANCISCO, January 27, 2022 /PRNewswire/ — Firstup, a SaaS leader in digital employee experience, is pleased to announce that Nicole Alvino, co-founder and Chief Strategy Officer, has been appointed CEO. Firstup also welcomes a recent addition to the Firstup Board of Directors, Jialin Zhang.

Taking over from Gary Nakamura, Alvino will lead the organization in its mission to transform workforce communications to work for every worker. Nakamura is stepping down after guiding the organization through exceptional growth as SocialChorus and leading the successful merger of SocialChorus and Dynamic Signal to form Firstup.

Coming out of 2021 with record growth, Firstup serves 40 of the Fortune 100 companies, reaching and connecting more than 15 million employees daily. The company will exceed $100 million revenue in 2022 as a leader in the Workforce Communications & Digital Employee Experience (DEX) space. As the founder of Firstup, Alvino will lead as CEO effective immediately, embracing her vision to give every worker the information and access they need to thrive and every leader the insights to mobilize their workforce.

“Gary has been instrumental in helping the company achieve key milestones as SocialChorus and now as Firstup,” commented John Brennan, President of the council. “We respect her decision and are thrilled that Nicole – the company’s founder, a visionary in the workforce communications market, and an exceptional leader – is ready to take Firstup to the next level.”

“People are the foundation of any business, and we’ve always known the importance of reaching every worker, especially on the front lines,” said Nicole Alvino. “I look forward to continuing to partner with our amazing customers and team to deliver the best digital employee experience for every worker.”

Firstup also welcomes a recent addition to the Firstup Board of Directors, Jialin Zhang. Zhang is currently a Vice President at Sumeru Equity Partners and helps lead the company’s investments in enterprise software sectors, including HCM software and IT/DevOP. His current investments include Firstup, 360Learning and Tasktop. Zhang will bring to the board his extensive financial and SaaS expertise and commitment to DEI.

About FirstUp

Firstup is redefining the digital employee experience to put people first and drive businesses forward. We create communication solutions that create authentic engagement and create a two-way conversation between employees and businesses. That’s why 40% of Fortune 100 companies like Amazon, Boeing, Ford and Pfizer choose us to unlock the potential of their workforce. start to

For more information please contact:

victoria melville/Nicholas Williamson
Melville Communications Limited
Tel: +44 (0)1483 489009
[email protected]
[email protected]

Kathleen Van Gorden
Tel: 001 (401) 480-1840
[email protected]

SOURCE First update


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