CADILLAC – The Cadillac Area Visitors Bureau recently appointed Kathy Morin as the new Executive Director as part of an ongoing “reassessment” of the direction of the organization.
“With the resignation in October 2020 of longtime Executive Director Joy VanDrie, along with changes in travel and tourism linked to the pandemic, the Cadillac Area Visitors Bureau is taking the opportunity to work on an organizational level and a marketing strategy process with stakeholders. and partners to reassess the direction of the organization, ”reads a press release issued Wednesday by the visitors’ office.
“It was a great time to take a step back and assess how we are supporting our partners and visitors,” said Coyote Crossing Resort Chairman of the Board of Directors Pete Finch. “Tourism is evolving with an emphasis on the development of destinations. In addition to attracting visitors to our area, we work closely with our stakeholders to improve the overall experience in our community. The Board of Directors appreciates Joy’s leadership in successfully commercializing the greater Cadillac region during her tenure.
As part of their strategic process, at a recent board meeting, Morin was appointed CEO after serving as interim director. At the same time, Lindsey Westdorp was appointed as the organization’s marketing manager.
Morin joined the Visitors Bureau in August 2018, when she was appointed the office’s first Group Sales Manager, and then appointed Interim Executive Director in April 2021. Morin holds a bachelor’s degree from Central Michigan University, a master’s degree from Michigan State University and has obtained several industry certifications.
Westdorp has been a contractual partner of the organization since 2011 through Bit Social Media, a digital marketing company which she co-owns with Will McConnell. They established and maintained the social media and digital advertising efforts for the CAVB. Bit Social Media plans to continue serving all of its existing web customers.
The Cadillac Area Visitors Bureau promotes the Cadillac area to visitors through strategic marketing and destination development efforts.