New SSWSC chief executive highlights club’s unlimited potential

The Steamboat Springs Winter Sports Club announced Thursday, September 1, 2022 that Brian Krill will take over as the club’s new Executive Director on July 1, 2023.
Brian Krill/Courtesy Photo

In preparation for his new role as Executive Director of the Steamboat Springs Winter Sports Club, Brian Krill intends to focus on developing Steamboat’s youth through sport and education.

Currently working as head of the Sugar Bowl ski team and academy in Truckee, Calif., Krill has accumulated years of experience in space and hopes to build strong community relationships that ensure kids in the city ​​are on the right track.

“One thing I’m looking forward to bringing to Steamboat is a very holistic view of what we do with kids, especially in middle and high school,” Krill said. “Even though (the SSWSC does not run) the school, deeper partnerships with the schools so that the entire athletics and teaching curriculum is coordinated and children get all the various aspects of what they need physically, mentally and academically. ”

Krill also wants to emphasize inclusion and ensure accessibility for everyone in and around the city.

He explained that 20 years ago, the majority of ski club members were families of second or third generation skiers, but that trend seems to have adjusted since then.

“Ski resort demographics are changing and I think that’s been a discussion at any ski resort for the last 10 or 20 years,” Krill said. “I see this as an opportunity and not as something to lament. I want to make sure the club stays ahead of the curve, is aware of and adapts to the changing dynamics of the city and changing demographics.

These are some of the key selling points during the interview process to make Krill a strong candidate for the job.

The search took about five months, but the search committee and the SSWSC board of directors unanimously agreed on Krill, who will take on his third role as general manager of the ski club.

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“Brian exemplifies the qualities we instill in our athletes and will bring new perspectives and energy as we move the club forward,” committee chairman Steve Speer said in a statement. “His background in education, sales, non-profit organizations, ski racing and all competitive snow sports meets the qualities we were looking for when we began this search. Past employers have all agreed that Brian is caring, thoughtful, visionary, strategic and dedicated to working with athletes.

Krill will join the team full-time on July 1, after the end of the school year at Sugarbowl Academy. The SSWSC management team will help run the club until Krill arrives.

Sarah Floyd, the outgoing Executive Director, worked closely with the leadership team to create a smooth transition plan and ensure that all athletes, families, staff, donors and community partners will not be affected. by change.

Having lived in southwest Colorado and attended Colorado College and Regis University, Krill loves the state and was already familiar with Steamboat.

He fell in love with the sense of community around the town and enjoys Steamboat’s unique advantage of having both the station and Howelsen Hill. Krill sees this as a way to increase accessibility and continue to grow the SSWSC.

“There’s so much to work with and it’s so much fun to have that,” Krill said. “Even in summer, those [ski] the jumps are used in the summer and on July 4th. I love that skiing is a central part of life and community. Howelsen and the Winter Sports Club really represent that.


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